Big brother has decided to cut back from his eternal job of surveillance and move towards buying your groceries, heck he’ll even carry them to the car for you.

With an avant-garde approach, Amazon, the popular electronic commerce company, has opened a new store in Seattle that boasts a fresh take on how customers experience retail, and according to a post on their website, shopping there is really easy.

Claiming to host “delicious ready-to-eat breakfast, lunch, dinner and snack options,” entering the barely 2,000 square foot facility looks like something out of a slick sci-fi movie or quite possibly the future.

A short introduction video posted on the Amazon website takes you through what the store itself has to offer, how it works, and how the convenience it stands for is supposed to fit in and make sense within a bustling urban environment.

All you need to bring to the table is your smartphone, the Amazon Go app, and of course, yourself and the store will take care of the rest.

This sounds almost too easy and weird to believe, right?

Well, with this new type of minimal and technological hands-on approach, you’ll definitely feel your wallet make a groaning sound seeing as it now much easier for you to be charged through new ways besides that dusty old billfold.

Apple Pay, Samsung Pay, Google Wallet and many other standards have brought in such a huge wave of influence. It will be interesting to see how high Amazon decides to set the bar.

Speaking of payment methods, while you shop, Deep Learning Algorithms and Sensor Fusion work together to keep track of what items you choose.

The main example coming from the shelves themselves, who keep record of literally every single physical motion customers make when they extend their arm out to grab a product or put it back.

Still don’t understand?

Time for a scenario!

Say you want that beautiful, pillow soft, glazed doughnut you keep walking by but would hate to cheat on your diet. By the time its taken to convince yourself to implement some self-control, it’s too late and you’ve slowly realized that you’ve grabbed said doughnut off of the shelf as the voice of your mother comes to life inside your head, using that good old-fashioned parental urgency, commanding you to put that piece of junk food down.

The action you take by simply moving your arm to place the doughnut back onto the shelf literally deletes that item from what the store calls your virtual cart.

While ingenious and totally futuristic, sophomore Katelyn Elzer feels like its “creepy and too extra. I get why this would be interesting and all that, but why does a computer have to run a store? When we have other tech stuff all day 24/7, isn’t this a little too much?”

A valid point, but when a store keeps track of your purchases for you without any mention of a cart, basket, or anything else to lug around then charging you later through that previously mentioned Amazon account, it becomes difficult to pass up.

With no lines and an absolute zero checkout policy, Amazon is calling their new invention Just Walk Out technology, a snappy piece of innovation that should make your experience automatic and seamless.

Sophomore Angie Preiss brings up another good point.

“I feel like it would be easy for someone to just slip in and out without even having to pay,” Preiss said. “It’s so easy to take what you want anyway, why not steal it?”

Even though an extremely intelligent AI is basically running the place, security measures are sure to have been taken to prevent such a fiasco, the human component also taking care of things like the stores meal prepping service, stocking shelves, and of course locking the door on the way out.

Amazon Go has a lot to prove.

If it can stand up against the hype and become a truly worthy and super awesome store for people to authentically enjoy, then who knows, maybe this whole robots and computers acting as shopkeepers, isn’t such a bad idea after all?

Or, maybe it is and we just can’t tell, seeing as how we can’t look into the future and all that jazz.

The Amazon Go app is available on the Apple App Store, Google Play, and Amazon Appstore. If you ever get a chance to experience the whole, no lines, and zero checkouts thing, you should definitely go and do so.