It has all been said before, that fashion and personal style is a starred topic in the mind of teenagers. However, conflict still remains in the world of trending styles of today. Many big brands and designers may not always be the most up to date with styles that teenagers want. Other brands are far too expensive for teenagers working their first job. While other brands drop clothes that just don’t fit right, making teens, emphasizing the problem of insecurity in the average teen. And, the list goes on and on.
With all of these complaints, you may find yourself asking what it is that teenagers do want, or what brands are doing it right.
“Clothes are made cheap, and they’re overpriced,” Madilyn Headley (10) said. “I only see polyester and they are priced really really high. But brands are good about keeping up with the trends.”
Headley includes her dissatisfaction with the quality of the clothing compared to prices in modern day major clothing brands. She continues by mentioning her favorite brand – Garage – and gives her explanation. “Not to be basic, but I do really love Garage. They have cute, comfy clothes, and I just love to be comfy.”
With the details that Headley added, it would seem that brands should work on the craftsmanship of the clothes they sell. While decreasing the prices wouldn’t be the most convenient solution right now, brands could at least work on quality control. But as far as she is concerned, they are good with trends, and making clothes comfortable to wear.
In another case, Penny Weston (10) gives her opinion as to say that her favorite brand right now is.
“This is a tough one, I would have to say Lululemon, ’cause they have a lot of comfy stuff and it lasts super long. I think a lot of people like it because people our age like to dress comfortably.”
Watson’s opinion strengthens what Headley had to say about the upside of big brands today – comfort is in. She continues her claim by adding, “The problem is everything is overpriced. Overpriced and not good quality. But brands are really good with publicity, so people buy it.” Agreeing with Headley, she concurs that brands such as Under Armour and Nike have decreased in the quality of their products, yet prices are only getting higher.
Similarly, Mackenzie Griswold (10) puts out her opinion on the fashion industry – specifically appealing to teens of today. She similarly talks about the quality of clothes that major brands are selling, but adds an important note.
“Overpriced definitely, and everybody buys the same brands. Everything is so overdone. Not many people have their own sense of style like Lululemon, and everyone wears the same camo hoodie,” Griswold said, providing evidence of basic patterns with major brands, and how they are denormalizing uniqueness in style with teenagers today.
It seems that many students have similar complaints with clothing brands today such as (for example,) Hollister, Lululemon, and Aerie. Teens report that the quality of material, and comfort is decreasing, as prices are only increasing. Others also note that the style of many brands are overdone, and there is not enough variety for different styles. If you are a major brand, I would work on the quality control in production of your products. Wether it be importing fabrics from different countries, or increasing the mechanics of clothing factories, The problem with brands of 2026 is now made clear.
